Demeter - Harvesting Efficiencies is a platform developed by BinaryTouch for Oxford MBA graduates aiming to disrupt the almond harvesting paradigm. The platform connects almond farmers, allowing those with harvesting equipment to assist smaller farms, optimizing equipment utilization and creating additional revenue streams for mid-sized farmers.
Demeter is a platform on which farmers can connect, transact, and succeed. As it only makes financial sense to own your own harvesting equipment when your almond orchard reaches over 300 acres, the majority of growers often hire expensive 3rd party harvesters to perform this function. However, Demeter will aim to disrupt this paradigm by offering almond growers with harvesting equipment the ability to connect with and harvest for other smaller farms in their areas. This will allow larger farmers the ability to fully utilize the capacity of their expensive equipment which on average is only used during 1 of the staggered 8 week long harvesting season.
The California nut harvesting industry represents over $600 million USD in annual value. Demeter’s algorithm will create optimum pricing structures to ensure that each transaction will be optimized to bring the greatest amount of value to both growers. Through creating additional revenue streams for mid-sized farmers, and producing cost-savings for small sized almond growers, the goal of Demeter is to help make family farms competitive again. The potential for our platform to extend to other harvests beyond almonds as well as markets in other regions is limitless.